{"id":644,"date":"2021-06-15T18:05:00","date_gmt":"2021-06-15T15:05:00","guid":{"rendered":"https:\/\/www.pluslayer.com\/blog\/?p=644"},"modified":"2026-01-21T23:01:30","modified_gmt":"2026-01-21T20:01:30","slug":"seo-uyumlu-domain-alan-adi-nasil-secilir-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.pluslayer.com\/blog\/seo-uyumlu-domain-alan-adi-nasil-secilir-dikkat-edilmesi-gerekenler\/","title":{"rendered":"SEO Uyumlu Domain (Alan Ad\u0131) Nas\u0131l Se\u00e7ilir? Dikkat Edilmesi Gerekenler!"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu.jpg\" alt=\"\" class=\"wp-image-645\" srcset=\"https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu.jpg 800w, https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu-300x200.jpg 300w, https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu-768x512.jpg 768w, https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu-60x40.jpg 60w, https:\/\/www.pluslayer.com\/blog\/wp-content\/uploads\/2021\/06\/domain-seo-uyumlu-150x100.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><strong>SEO Uyumlu Alan Ad\u0131 (Domain) Nas\u0131l Se\u00e7ilir?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Yeni bir web site kurmay\u0131 planl\u0131yorsan\u0131z, ilk ad\u0131m olan alan ad\u0131 (domain) tercihinizde nelere dikkat etmeniz gerekiyor? En g\u00fczel projeler, SEO uyumlu domainler ile ba\u015flar diyerek s\u00f6z\u00fcm\u00fcze ba\u015flayal\u0131m. Ak\u0131lda kal\u0131c\u0131 ve k\u0131sa domainler SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda size yard\u0131mc\u0131 olmaktad\u0131r. Yoksa siz hala i\u015fletmeniz i\u00e7in bir domain kaydetmediniz mi? \u015eimdi alan ad\u0131 (domain) adresinizi kaydetmek i\u00e7in: <a href=\"https:\/\/www.pluslayer.com\/domain-sorgulama.php\">Buraya T\u0131klay\u0131n<\/a><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>K\u0131saca SEO Nedir?<br><\/strong>\u201cSEO kelimesi, Search Engine Optimization ifadesinin ba\u015f harflerinden olu\u015fmaktad\u0131r. T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131, arama motoru optimizasyonu olarak ifade edilmektedir. SEO \u00e7al\u0131\u015fmas\u0131n\u0131 inceleyecek olursak, isminden de anla\u015f\u0131laca\u011f\u0131 \u00fczere, internet projelerinin arama motorlar\u0131na, belli ba\u015fl\u0131 kurallar ile uygun hale getirilmesi ve web sitelerin aramalarda \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan bir \u00e7al\u0131\u015fma olarak nitelendirebiliriz.\u201d<\/p>\n\n\n\n<p><strong>En \u0130yi Alan Ad\u0131n\u0131 Se\u00e7menize Yard\u0131mc\u0131 Olacak \u00d6neriler:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Domain \u0130\u015fletme Ad\u0131 ile E\u015fle\u015fmeli Mi?<br><\/strong>Burada iki konuyu net olarak belirmeniz gerekiyor. Dijital ortamda bir marka m\u0131 olu\u015fturmak istiyorsunuz? Yoksa daha \u00f6nceden de bilinen bir i\u015fletme ad\u0131n\u0131z ile mi ilerlemek istiyorsunuz? Baz\u0131 firmalar\u0131n \u015firket unvanlar\u0131 farkl\u0131yken, marka isimleri farkl\u0131 olabilir. Bunun bir sak\u0131ncas\u0131 yok. Ancak, herkes taraf\u0131ndan bilinen bir i\u015fletme isminiz varsa, bu i\u015fletme ismini domain adresinizde kullanmay\u0131 tercih edebilirsiniz. SEO\u2019 nun bir di\u011fer \u00f6nemli konusu, pop\u00fclerlik ve bilinirliktir. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Herkes taraf\u0131ndan bilinen \u015firket isminiz, sizi bir ad\u0131m \u00f6ne ta\u015f\u0131yacakt\u0131r. <span style=\"text-decoration: underline;\">E\u011fer pop\u00fcler bir i\u015fletme isminiz yok<\/span> ve yeni bir marka olu\u015fturmak istiyorsan\u0131z, o zaman i\u015fletme isminizden farkl\u0131 bir alan ad\u0131 se\u00e7ebilirsiniz. \u00d6rne\u011fin; Google markas\u0131n\u0131n \u015firket unvan\u0131 \u201cAlphabet\u201d olarak ge\u00e7mektedir. Google\u2019\u0131n alan ad\u0131nda \u201cAlphabet\u201d ge\u00e7memektedir.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">K\u0131sacas\u0131 resmi unvan\u0131n alan ad\u0131 (domain)&#8217;de yer almas\u0131 gerekmedi\u011fi gibi zorunlu de\u011fildir. \u00d6nemli olan ak\u0131lda kalan anla\u015f\u0131l\u0131r ve telaffuzu kolay olan bir alan ad\u0131 (domain) olmas\u0131 \u00f6nemidir.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Domain Adresinde Anahtar Kelime Ge\u00e7meli Mi?<br><\/strong>Google sonu\u00e7lar\u0131nda ki t\u0131klanma oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda, tam e\u015fle\u015fen anahtar kelimenin alan ad\u0131nda yer almas\u0131, daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 sa\u011flamaktad\u0131r. Konuyu biraz daha a\u00e7arsak, Google\u2019da arama yapan bir kullan\u0131c\u0131, arama sonu\u00e7lar\u0131nda yazd\u0131\u011f\u0131 sorgu ile e\u015fle\u015fen bir domaini g\u00f6rmesi durumunda, \u201ci\u015fte arad\u0131\u011f\u0131m bu!\u201d diyerek sonuca t\u0131klayacakt\u0131r. Ancak, Google algoritmalar\u0131nda anahtar kelimenin yer almas\u0131 direkt olarak s\u0131ralama sinyali de\u011fildir. Anahtar kelimenin domainde yer almas\u0131 neticesinde, t\u0131klanma oran\u0131 artaca\u011f\u0131ndan dolayl\u0131 yoldan s\u0131ralama sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Olabildi\u011fince K\u0131sa Domain Tercih Edin!<br><\/strong>K\u0131sa alan ad\u0131 herkes i\u00e7in daha iyidir. Arama motorlar\u0131 i\u00e7inde, kullan\u0131c\u0131 i\u00e7inde, ak\u0131lda kal\u0131c\u0131l\u0131k noktas\u0131nda \u00e7ok iyi performans sa\u011flamaktad\u0131r. Buradaki uyar\u0131m\u0131z, 3 kelimeden daha fazla olu\u015fan alan adlar\u0131 i\u00e7in ge\u00e7erlidir. \u0130deal uzunluk 2 \u2013 3 kelimeden olu\u015fan domainlerdir.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Anlaml\u0131 Domainler Size Ba\u015far\u0131 Sa\u011flamaktad\u0131r!<br><\/strong>Anlam ta\u015f\u0131yan domainler ak\u0131lda kal\u0131c\u0131l\u0131k konusunda mant\u0131kl\u0131d\u0131r. E\u011fer bilinen ve herkesin tan\u0131d\u0131\u011f\u0131 bir markan\u0131z yoksa, anlam ta\u015f\u0131yan domainler ile yola \u00e7\u0131kmak daha sa\u011fl\u0131kl\u0131 olacakt\u0131r. Anlaml\u0131 bir alan ad\u0131 se\u00e7erken, sitenizin konusunu ili\u015fkilendirebilece\u011finiz \u00f6\u011feleri kullanabilirsiniz.<\/p>\n\n\n\n<p>\u00d6rnek olarak a\u015fa\u011f\u0131daki web sitenize uyacak alan ad\u0131 (domain) ekleri kullanabilirsiniz;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sepeti<\/li>\n\n\n\n<li>Paketi<\/li>\n\n\n\n<li>Vitrini<\/li>\n\n\n\n<li>Market<\/li>\n\n\n\n<li>Marketi<\/li>\n\n\n\n<li>Uzman\u0131<\/li>\n\n\n\n<li>H\u0131zl\u0131<\/li>\n\n\n\n<li>Burada<\/li>\n\n\n\n<li>Dergisi<\/li>\n\n\n\n<li>D\u00fcnyas\u0131<\/li>\n\n\n\n<li>Vb.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Domain Adresinde \u00d6zel Karakter Kullan\u0131m\u0131:<br><\/strong>Domainlerde \u00f6zel karakter kullan\u0131m\u0131 \u00e7ok \u00f6nerilmemektedir. \u00d6rne\u011fin; orta tire, rakamlar, T\u00fcrk\u00e7e karakter Vb. Bu gibi karakterleri i\u00e7eren alan adlar\u0131, arama motoru botlar\u0131na spam alg\u0131s\u0131 olu\u015fturabilmektedir. Ge\u00e7ici olarak olu\u015fturulan ve kullan\u0131c\u0131lar\u0131 yan\u0131ltmaya \u00e7al\u0131\u015fan sitelere bakt\u0131\u011f\u0131m\u0131zda, bunun gibi karakterler ile kay\u0131t edilmi\u015f alan adlar\u0131 oldu\u011funu g\u00f6rebilirsiniz. Ayn\u0131 zamanda \u00f6zel karakterler kullanan domainlere bakt\u0131\u011f\u0131m\u0131zda, ak\u0131lda kal\u0131c\u0131 veya t\u0131klamaya te\u015fvik edici de\u011filler ve kurumsal bir izlenim vermemekteler.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Alan Ad\u0131n\u0131z\u0131n Varyantlar\u0131n\u0131 Kay\u0131t Edebilirsiniz!<br><\/strong>Kimse kendi ismini kullanan bir ba\u015fka rakibi istemez. \u00d6rne\u011fin; siz .com alan ad\u0131n\u0131 kullan\u0131yorken, sizinle ayn\u0131 i\u015fi yapan bir firman\u0131n .net versiyonu \u00fczerinden m\u00fc\u015fterilerinizi almas\u0131n\u0131 istemezsiniz. M\u00fcmk\u00fcnse en \u00e7ok bilinen .com .net ve .com.tr uzant\u0131lar\u0131n\u0131z\u0131 \u00f6nceden al\u0131n. Marka bilinirli\u011finiz olu\u015ftuktan sonra \u00e7ok ge\u00e7 kalabilirsiniz. Alan ad\u0131 uzant\u0131s\u0131n\u0131n d\u0131\u015f\u0131nda, baz\u0131 benzer alan adlar\u0131n\u0131 da kay\u0131t etmeyi d\u00fc\u015f\u00fcnebilirsiniz. \u00d6rne\u011fin; \u201cHepsi Burada\u201d sitesi \u201cHepsi Burda\u201d kelimesinin domainini de alm\u0131\u015ft\u0131r. Buna benzer olu\u015fabilecek alternatifleriniz varsa, \u00f6nceden kay\u0131t alt\u0131na alman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>.com Alan Ad\u0131 Kay\u0131tl\u0131ysa Ne Yapmal\u0131y\u0131m?<br><\/strong>E\u011fer m\u00fcmk\u00fcnse farkl\u0131 bir isim \u00fczerine y\u00f6nelin. Her zaman .com uzant\u0131s\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131 daha fazlad\u0131r. Tabi ki arama motorlar\u0131 g\u00f6z\u00fcnde hepsi ayn\u0131d\u0131r. Ancak kullan\u0131c\u0131 taraf\u0131ndaki bilinirli\u011fi ve g\u00fcven vermesi ad\u0131na .com alan ad\u0131 her zaman daha \u00f6ndedir. Sizin i\u00e7in vazge\u00e7ilmez bir alan ad\u0131ysa ve alan ad\u0131 \u00fczerinde bir site yoksa, sat\u0131n almak \u00fczere kay\u0131t sahibine teklif g\u00f6nderebilirsiniz. 2. El domain pazar\u0131 d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de yayg\u0131nd\u0131r. Belki alan ad\u0131n\u0131 uygun bir fiyattan \u00fczerinize transfer edebilirsiniz.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>\u00dclke Kodlu \u00dcst D\u00fczey Alan Adlar\u0131 (ccTLD)<br><\/strong>\u00dclke kodlu alan ad\u0131 uzant\u0131lar\u0131 (ccTLD), herhangi bir \u00fclkeye \u00f6zg\u00fc uzant\u0131lard\u0131r. \u00d6rne\u011fin; T\u00fcrkiye (com.tr), Almanya (.de), Fransa (.fr) gibi uzant\u0131lard\u0131r. \u00dclke kodlu alan adlar\u0131, ilgili \u00fclkelerin Google aramalar\u0131nda azda olsa fayda sa\u011flamaktad\u0131r. Bunun yan\u0131nda, ilgili \u00fclke vatanda\u015f\u0131n\u0131n, Google aramalar\u0131nda kendi \u00fclkesinin alan ad\u0131na t\u0131klama olana\u011f\u0131 daha fazlad\u0131r. Bir \u00fclke \u00f6zelinde bir siteniz varsa, ilgili \u00fclkenin uzant\u0131s\u0131n\u0131 tercih edebilirsiniz. Ancak global bir proje d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, kesinlikle birincil olarak \u00fclke kodlu alan ad\u0131 kullanmay\u0131n.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Alan Ad\u0131n\u0131z Daha \u00d6nce Kay\u0131t Edilmi\u015f Mi?<br><\/strong>Alan ad\u0131n\u0131n sizden \u00f6nceki ge\u00e7mi\u015fi de \u00f6nemlidir. Alan ad\u0131n\u0131n sizden \u00f6nceki ge\u00e7mi\u015fi faydan\u0131za ya da zarar\u0131n\u0131za olabilir. \u00d6rne\u011fin; bir ba\u015fkas\u0131 bu alan ad\u0131n\u0131 k\u00f6t\u00fc niyetli bir \u015fekilde kullanm\u0131\u015f ve daha sonras\u0131nda, kay\u0131t yenileme \u00fccretini \u00f6demeyerek bo\u015fa d\u00fc\u015f\u00fcrm\u00fc\u015f olabilir. Bunun iki y\u00f6nl\u00fc bir zarar\u0131 olabilir. Birincisi; alan ad\u0131 Google taraf\u0131ndan spam i\u015faretlenmi\u015f ve bu cezas\u0131 s\u00fcr\u00fcyor olabilir. \u0130kincisi; \u00fclkemizde yasal olmayan i\u00e7erik yay\u0131n\u0131 yap\u0131lm\u0131\u015fsa, BTK taraf\u0131ndan engellenmi\u015f bir alan ad\u0131 olabilir. Alan ad\u0131n\u0131n yeni sahibi olaca\u011f\u0131n\u0131z i\u00e7in bu iki konuyu da belki \u00e7\u00f6zebilirsiniz. Ancak \u00e7\u00f6zmek i\u00e7in ciddi mesailer harcaman\u0131z gerekecek.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Tabi ki yukar\u0131daki senaryo olumsuz taraf\u0131yd\u0131. Bunun iyi taraf\u0131 da olabilir. \u00d6rne\u011fin; Google taraf\u0131ndan iyi bilinen, uzun y\u0131llard\u0131r istikrarl\u0131 ve ba\u015far\u0131l\u0131 yay\u0131nc\u0131l\u0131k yapan bir web sitesinin alan ad\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek, yeni sahibi olan size olduk\u00e7a faydas\u0131 olacakt\u0131r. Ayn\u0131 zamanda bunun gibi bilinir bir alan ad\u0131n\u0131n eski ve sabit ziyaret\u00e7ileri de olacakt\u0131r. Dolay\u0131s\u0131yla bunun gibi bir alan ad\u0131yla kar\u015f\u0131la\u015f\u0131rsan\u0131z \u015fanl\u0131s\u0131n\u0131z diyebiliriz.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Peki bir alan ad\u0131n\u0131n ge\u00e7mi\u015fini nas\u0131l g\u00f6rebiliriz? Bunun i\u00e7in \u00f6nerece\u011fimiz \u00fccretsiz ve harika bir web sitesi mevcut. Archive.org sitesi, 1997 y\u0131l\u0131ndan g\u00fcn\u00fcm\u00fcze kadar internet sitelerinin kayd\u0131n\u0131 tutmaktad\u0131r. Tek yapman\u0131z gereken ilgili siteye girerek, almak istedi\u011finiz domain adresini sorgulamak. Sorgulama sonras\u0131nda, zaman makinesi misali istedi\u011finiz tarihi se\u00e7ebilir, sitenin ilgili tarihteki g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ziyaret edebilirsiniz.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>K\u0131sa, Ak\u0131lda Kal\u0131c\u0131, Temiz ve .COM Uzant\u0131l\u0131 Alan Ad\u0131;<br><\/strong>Konuyu \u00f6zetlemek gerekirse, k\u0131sa, ak\u0131lda kal\u0131c\u0131, sicili temiz ve .COM domain, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda sizi bir ad\u0131m \u00f6ne ta\u015f\u0131yacakt\u0131r. Maalesef \u00fclkemizde bir\u00e7ok proje geli\u015ftiren yat\u0131r\u0131mc\u0131, alan ad\u0131n\u0131n \u00f6nemi hakk\u0131nda bilgi sahibi de\u011fil. Bazen bunu k\u00f6t\u00fc deneyimler ile ya\u015fayan proje sahipleri olabiliyor. Bunu deneyimledikten sonra geri d\u00f6n\u00fc\u015f\u00fc bazen \u00e7ok zor olabiliyor. Bu nedenle daha projeye ba\u015flamadan \u00f6nce, alan ad\u0131n\u0131z i\u00e7in uzun mesailer harcaman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<p>Ba\u015fka bir makalede g\u00f6r\u00fc\u015fmek dile\u011fi ile.<\/p>\n\n\n\n<p>Sayg\u0131lar,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Uyumlu Alan Ad\u0131 (Domain) Nas\u0131l Se\u00e7ilir? Yeni bir web site kurmay\u0131 planl\u0131yorsan\u0131z, ilk ad\u0131m olan alan ad\u0131 (domain) tercihinizde nelere dikkat etmeniz gerekiyor? En g\u00fczel projeler, SEO uyumlu domainler ile ba\u015flar diyerek s\u00f6z\u00fcm\u00fcze ba\u015flayal\u0131m. Ak\u0131lda kal\u0131c\u0131 ve k\u0131sa domainler SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda size yard\u0131mc\u0131 olmaktad\u0131r. Yoksa siz hala i\u015fletmeniz i\u00e7in bir domain kaydetmediniz mi? \u015eimdi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-644","post","type-post","status-publish","format-standard","hentry","category-alan-adlari-domain","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Uyumlu Domain (Alan Ad\u0131) Nas\u0131l Se\u00e7ilir? Dikkat Edilmesi Gerekenler! - PlusLayer Blog<\/title>\n<meta name=\"description\" content=\"SEO Uyumlu Domain (Alan Ad\u0131) Nas\u0131l Se\u00e7ilir? Dikkat Edilmesi Gerekenler! hakk\u0131nda bilgiler. 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