{"id":830,"date":"2021-09-15T21:15:00","date_gmt":"2021-09-15T18:15:00","guid":{"rendered":"https:\/\/www.pluslayer.com\/blog\/?p=830"},"modified":"2026-01-26T04:51:08","modified_gmt":"2026-01-26T01:51:08","slug":"web-site-analiz-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.pluslayer.com\/blog\/web-site-analiz-nedir-nasil-yapilir\/","title":{"rendered":"Web Site Analiz Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"
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Web Sitesi Analizi Nedir? ve Analiz Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/p>\n\n\n\n

Dijital d\u00fcnyada online olarak i\u015f yapmak i\u00e7in \u00f6zel bir ilgi alan\u0131 ile s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f internet sitelerine ihtiya\u00e7 duyulur. \u0130nsanlar\u0131n eri\u015fimine a\u00e7\u0131k olan sitelerin belirli bir kalite standard\u0131n\u0131 yakalamas\u0131 gerekir. B\u00f6ylece daha fazla ki\u015fiye ula\u015fmak m\u00fcmk\u00fcn olabilmektedir. Web sitelerin kalitesini art\u0131rmak i\u00e7in web site analiz y\u00f6ntemlerine ba\u015fvurulur.<\/p>\n\n\n\n

Site Analiz Nedir?
<\/strong>Site analiz nedir? sorusu giri\u015fimciler ve web site sahipleri taraf\u0131ndan \u00e7ok fazla merak edilir. Sitelerde bulunan hatalar\u0131n \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 ve sitelerin arama motorlar\u0131ndaki durumlar\u0131n\u0131n ne oldu\u011funu \u00f6\u011frenmek i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmaya \u201csite analiz<\/span><\/strong>\u201d \u00e7al\u0131\u015fmas\u0131 denir. Site analiz nedir<\/span><\/strong>? sorusuna k\u0131saca web sitesi hakk\u0131ndaki \u00f6nemli bilgilere sahip olmay\u0131 sa\u011flayan web site verilerinin \u00f6l\u00e7\u00fcm\u00fc ve toplanmas\u0131n\u0131 sa\u011flayan bir ara\u00e7t\u0131r.<\/p>\n\n\n\n

Bu durumda analiz ne demek<\/span><\/strong> sorusu g\u00fcndeme gelir. Analiz, web site i\u00e7indeki sorunlar\u0131 ve bilgileri toplu olarak g\u00f6rmeye olanak sa\u011flayan i\u015flemdir. Sitenin arama motorlar\u0131ndaki durumunu fark etmeye olanak sa\u011flar. Google gibi arama motorlar\u0131nda \u00f6n plana \u00e7\u0131kmak i\u00e7in site analizine profesyonel yakla\u015fmak gerekir.<\/p>\n\n\n\n

Site Analizi Yapmak!
Web site analizi nas\u0131l yap\u0131l\u0131r?<\/strong> sorusu da kullan\u0131c\u0131lar taraf\u0131ndan sorulur. Kullan\u0131c\u0131lar web sitesi analizini yapmak i\u00e7in kurulan profesyonel sitelerden yard\u0131m al\u0131r. Analiz yapmak i\u00e7in geli\u015ftirilen uygulamalar da vard\u0131r. Google Analytics bir\u00e7ok kolayl\u0131\u011f\u0131 bir arada sunan bir online analiz arac\u0131d\u0131r. Web sitelerinin arama motorlar\u0131ndaki sonu\u00e7larda y\u00fckselmesini sa\u011flayan \u00e7al\u0131\u015fmalara “SEO<\/strong>” (Search Engine Optimization) denir.<\/p>\n\n\n\n

SEO i\u00e7in detayl\u0131 analizler yapmak \u00f6nemlidir. Bu durumda mevcut g\u00fcncellemeleri almak sitenin arama motorlar\u0131nda daha \u00f6n s\u0131ralarda olmas\u0131n\u0131 sa\u011flar. SEO \u00e7al\u0131\u015fmalar\u0131 genellikle Google algoritmalar\u0131na g\u00f6re \u015fekillenir. Site analizi ile ili\u015fkilendirilen “\u0130\u00e7 SEO<\/strong>” ve “D\u0131\u015f SEO<\/strong>” olarak ikiye<\/span> ayr\u0131l\u0131r. Ayn\u0131 zamanda site h\u0131z\u0131 ve i\u00e7erik gibi farkl\u0131 analiz se\u00e7eneklerini de i\u00e7erir.<\/p>\n\n\n\n

Site Analizi Neden \u00d6nemlidir?
<\/strong>Kullan\u0131c\u0131lar\u0131n arama motorlar\u0131nda arad\u0131klar\u0131 bilgilere h\u0131zl\u0131ca ula\u015fmalar\u0131 SEO a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Ayn\u0131 sekt\u00f6rde hizmet veren firmalar web sayfalar\u0131na h\u0131zl\u0131 bir \u015fekilde ula\u015fmay\u0131 ama\u00e7lar. Bu durum firmalar aras\u0131ndaki rekabetin boyutunu \u00f6nemli \u00f6l\u00e7\u00fcde belirler. Di\u011fer firmalar aras\u0131nda \u00f6ne ge\u00e7mek ve bilinirli\u011fi art\u0131rmak i\u00e7in site analiz raporlar\u0131ndaki eksikliklerin giderilmesi gerekir.<\/p>\n\n\n\n

Google Analiz Nedir?
Google Analiz<\/strong>, web sitesine giren kullan\u0131c\u0131lar\u0131 tan\u0131r. Kullan\u0131c\u0131lar\u0131n isteklerini belirlemeye yard\u0131mc\u0131 olur. Site Analizi Google<\/strong> yard\u0131m\u0131yla kullan\u0131c\u0131lar\u0131n hangi linkler arac\u0131l\u0131\u011f\u0131yla siteye geldi\u011fi \u00f6\u011frenilir. Web sitesindeki hangi sayfalar\u0131n daha fazla t\u0131klanma ald\u0131\u011f\u0131 gibi detayl\u0131 bilgilerine ula\u015fmak da ayn\u0131 \u015fekilde m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

Site Analiz Siteleri Nelerdir?
<\/strong>Kullan\u0131c\u0131 bilgilerine g\u00f6re web sitesinin arama motorlar\u0131nda daha \u00f6n s\u0131ralara \u00e7\u0131kmas\u0131na site analizi siteleri<\/strong> yard\u0131mc\u0131 olur. Bu analiz siteleri \u00e7ok \u00e7e\u015fitli teknikler ve algoritmalar i\u00e7erir. Site analiz ara\u00e7lar\u0131 sitenin performans\u0131yla ilgili verileri toplamay\u0131 sa\u011flar. Site analiz ara\u00e7lar\u0131 en temelde site analizini kolayla\u015ft\u0131rmak ve sonuca daha h\u0131zl\u0131 ula\u015fmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Ayr\u0131nt\u0131l\u0131 Site Raporlar\u0131na Ula\u015f\u0131n!
<\/strong>Site analizi yapan siteler kullan\u0131c\u0131lar\u0131n siteyi ziyaret ettikleri tarihlerin detayl\u0131 bir raporunu sunar. Buna g\u00f6re siteye gelen eski ve yeni ziyaret\u00e7iler ay\u0131rt edilir. Sitenin ne kadar g\u00f6r\u00fcnt\u00fclenme elde etti\u011fi belirlenir. Yine sitede hangi \u00fcr\u00fcn ve sayfalar\u0131n ra\u011fbet g\u00f6rd\u00fc\u011f\u00fc belirlenir. Bu sayede site iyile\u015ftirmeye y\u00f6nelik yeni stratejiler bulunur. Sitenin sekt\u00f6rdeki tan\u0131n\u0131rl\u0131\u011f\u0131 artar.<\/p>\n\n\n\n

Site analiz ara\u00e7lar\u0131n\u0131n sundu\u011fu verilerin dikkatli bir \u015fekilde de\u011ferlendirilmesi sayesinde site sahipleri, web sayfalar\u0131n\u0131n eksik y\u00f6nlerini net olarak tespit edebilir ve bu eksikleri gidererek hem kullan\u0131c\u0131 deneyimini hem de performans\u0131 art\u0131rabilir. Elde edilen analiz sonu\u00e7lar\u0131 do\u011frultusunda sunulan \u00fcr\u00fcn ve hizmetler geli\u015ftirilebilir, yeni sayfalar ise kullan\u0131c\u0131 odakl\u0131 bir yakla\u015f\u0131mla planlanarak hedef kitleye daha h\u0131zl\u0131 ve etkili \u015fekilde ula\u015f\u0131labilir. Bu kapsamda Google Search Console, Ahrefs, Semrush, Screaming Frog SEO Spider, Moz Pro, Moz, Majestic, SimilarWeb, BrowSEO ve Alexa gibi ara\u00e7lar; SEO, teknik analiz, rakip takibi ve performans \u00f6l\u00e7\u00fcm\u00fc i\u00e7in en s\u0131k kullan\u0131lan profesyonel \u00e7\u00f6z\u00fcmler aras\u0131nda yer almaktad\u0131r.<\/p>\n\n\n\n

Site Analiz Program\u0131 ile Arama Motorunda \u00d6n S\u0131ralara Ge\u00e7in!
<\/strong>Site analizi yapmak i\u00e7in geli\u015ftirilen \u00e7ok fazla program vard\u0131r. Bunlar\u0131n bir k\u0131sm\u0131 14 g\u00fcn s\u00fcreyle \u00fccretsiz olarak kullan\u0131m olana\u011f\u0131 sunar. Site analiz program\u0131<\/strong> \u00f6zel olarak geli\u015ftirilen eklentiler sayesinde sayfan\u0131n sosyal medyada payla\u015f\u0131lmas\u0131n\u0131 sa\u011flar. Bu sayede i\u00e7eri\u011fe kat\u0131l\u0131m artar. Bir ba\u015fka eklenti ile (WordPress Yoast SEO eklentisi) web sayfas\u0131ndaki i\u00e7erik arama motorlar\u0131 i\u00e7erisinde optimize edilir.<\/p>\n\n\n\n

Webtexttool gibi ara\u00e7lar g\u00f6nderiler i\u00e7in hangi anahtar kelimelerin belirlenmesi gerekti\u011fini raporlar. Ayr\u0131ca arama hacmi hakk\u0131nda da kullan\u0131c\u0131lar\u0131 bilgilendirir. Varvy SEO Tool gibi ara\u00e7lar sayesinde web sayfalar\u0131n\u0131n Google taraf\u0131ndan belirlenen y\u00f6nergelere uyup uymad\u0131\u011f\u0131 analiz edilir. Web sitesindeki yetersizlikler belirlenir.<\/p>\n\n\n\n

Site Analiz \u00c7\u00f6z\u00fcmleri Nedir?
<\/strong>Web sitesindeki sorunlar tespit edildikten sonra sitenin stabil bir \u015fekilde \u00e7al\u0131\u015fmas\u0131 gerekir. Ayn\u0131 zamanda site kullan\u0131c\u0131lar\u0131n eri\u015fimine a\u00e7\u0131k olmal\u0131d\u0131r. Site analiz \u00e7\u00f6z\u00fcmleri<\/strong> mobil cihazlardaki ve masa\u00fcst\u00fc bilgisayarlardaki uyumluluk sorunlar\u0131n\u0131n giderilmesine y\u00f6nelik \u00e7al\u0131\u015fmalard\u0131r. Site analizi \u00e7\u00f6z\u00fcmleri ayn\u0131 site i\u00e7eri\u011fine sahip di\u011fer web sitelerinin \u00e7al\u0131\u015fma prensiplerini kar\u015f\u0131la\u015ft\u0131rmaya yard\u0131mc\u0131 olan SEO ara\u00e7lar\u0131 sayesinde \u00e7\u00f6z\u00fcm \u00fcretir.<\/p>\n\n\n\n

Web sitesinin g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131, kullan\u0131lan anahtar kelimelerin t\u00fcketiciler \u00fczerindeki etkilerini belirlemeyi ama\u00e7lar. Bu ba\u011flamda SEO\u2019yu etkileyen olumsuz fakt\u00f6rlerin ayr\u0131\u015ft\u0131r\u0131lmas\u0131 ve ziyaret\u00e7ilerin konumlar\u0131n\u0131n belirlenmesi de g\u00f6revlere dahildir. Siteye en fazla girilen zaman dilimlerinin raporlanmas\u0131 ve belirlenen sorunlar\u0131n \u00e7\u00f6z\u00fclmesi ziyaret\u00e7ilerin site kullan\u0131m deneyimleri optimize eder.<\/p>\n\n\n\n

Site H\u0131z\u0131 Analizi Nedir?
<\/strong>Web sitesinin daha fazla ki\u015fiye ula\u015fmas\u0131 i\u00e7in sayfan\u0131n t\u0131kland\u0131\u011f\u0131nda hemen a\u00e7\u0131lmas\u0131 \u00f6nem ta\u015f\u0131r. Web sitesine giri\u015f 3 saniyeden fazla oldu\u011funda kullan\u0131c\u0131lar\u0131n bu sitelere girmek istemedi\u011fi Google Analiz raporlar\u0131nda yer al\u0131r. Ziyaret\u00e7iler h\u0131zl\u0131ca y\u00fcklenen sayfalarda daha uzun kal\u0131rlar. Ayn\u0131 zamanda sitenin depoland\u0131\u011f\u0131 sunucunun donan\u0131m\u0131 web sitesinin h\u0131z\u0131n\u0131 belirleyen fakt\u00f6rler aras\u0131ndad\u0131r.<\/p>\n\n\n\n

Web sitelerinin bir saniye i\u00e7erisinde a\u00e7\u0131lmas\u0131 gerekti\u011fine ili\u015fkin veri Google taraf\u0131ndan belirlenen unsurlardand\u0131r. Buna ba\u011fl\u0131 olarak site analizi testi kavram\u0131 ortaya \u00e7\u0131kar. Web sitesi h\u0131z testi yapmak i\u00e7in geli\u015ftirilen ara\u00e7lar vard\u0131r. Bu ara\u00e7lar yard\u0131m\u0131yla internet sitesini yava\u015flatan etkenlerin ne oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

Site H\u0131z\u0131 Analizi Nas\u0131l Yap\u0131l\u0131r?
<\/strong>Sitelerin internet taray\u0131c\u0131lar\u0131 \u00fczerinden giri\u015f h\u0131z\u0131 bilgilerinin verildi\u011fi farkl\u0131 site h\u0131z\u0131 analiz ara\u00e7lar\u0131 vard\u0131r. H\u0131z testleri bu ara\u00e7lar yard\u0131m\u0131yla \u00e7evrim i\u00e7i olarak ger\u00e7ekle\u015ftirilir. Bunlardan baz\u0131lar\u0131 bir link \u00fczerinden online olarak web sitesinin h\u0131z\u0131n\u0131 \u00f6l\u00e7meye yard\u0131mc\u0131 olur. Yap\u0131lan \u00f6l\u00e7\u00fcmler PDF format\u0131nda t\u00fcm sorgulamalar\u0131n ayr\u0131nt\u0131l\u0131 bir \u00e7\u0131kt\u0131s\u0131n\u0131 i\u00e7erecek \u015fekilde kullan\u0131c\u0131lara sunulur.<\/p>\n\n\n\n

Google Page SpeedInsigts, Google Test My Site, GT Metrix, Web Page Test, Google Analytics Site H\u0131z\u0131 Verileri, Pingdom Website Speed Test ve Load Impact gibi ara\u00e7lar yard\u0131m\u0131yla site h\u0131z\u0131 analizi kolayca yap\u0131l\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik Analizi Nedir?
<\/strong>\u0130\u00e7erik analizi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00fczerinde durdu\u011fu \u00f6nemli hususlar aras\u0131nda yer al\u0131r. Web sitesindeki i\u00e7eriklerin kaliteli, \u00f6zg\u00fcn ve g\u00fcncel olmas\u0131 gerekir. Bu \u00f6zelliklere sahip olan bir i\u00e7erik arama motorlar\u0131nda en \u00fcst s\u0131ralarda yer alarak \u00e7ok fazla ki\u015fiye ula\u015f\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik analizi i\u00e7in geli\u015ftirilen uygulamalar metinlerin okunabilirlik derecelerine ve \u00f6zg\u00fcnl\u00fcklerine ili\u015fkin raporlar sunar. Etkili bir i\u00e7eri\u011fin hedef kitleyi yakalamas\u0131 ve sunulan hizmet ya da \u00fcr\u00fcnle ilgili m\u00fc\u015fterilerin dikkatini \u00e7ekmelidir.<\/p>\n\n\n\n

Site Analiz Arac\u0131yla Detayl\u0131 SEO Raporu
<\/strong>Site analiz arac\u0131 sayesinde farkl\u0131 alanlardaki web sitelerinde kullan\u0131lan yaz\u0131, resim, tasar\u0131m ve sunum gibi \u00f6rneklerin \u00f6zg\u00fcnl\u00fc\u011f\u00fcne ili\u015fkin bilgilere eri\u015filir. \u015eirket, firma ya da k\u00fc\u00e7\u00fck \u00e7apl\u0131 i\u015fletmeler internet d\u00fcnyas\u0131ndaki konumlar\u0131n\u0131 merak eder. Site analizi bunun i\u00e7in yap\u0131l\u0131r. Sunulan ayr\u0131nt\u0131l\u0131 site analiz raporlar\u0131 sayesinde yap\u0131lan \u00e7al\u0131\u015fmalardaki hatalar azalt\u0131l\u0131r.<\/p>\n\n\n\n

Arama motorlar\u0131nca belirlenen parametreler arac\u0131l\u0131\u011f\u0131yla Site analiz arac\u0131 yard\u0131m\u0131yla sekt\u00f6rde ayn\u0131 i\u015fi yapan di\u011fer sitelerin taramas\u0131 yap\u0131l\u0131r. SEO raporu a\u00e7\u0131klamalarla listelenir. Verilen hata raporu sayesinde web siteleri daha \u00e7ok geli\u015ftirilir. Ba\u015far\u0131l\u0131 bir site analizi ile belirlenen hedefe daha k\u0131sa vadede ula\u015f\u0131l\u0131r.<\/p>\n\n\n\n

Web sitenizin performans\u0131n\u0131 do\u011fru analiz etmek, g\u00fc\u00e7l\u00fc bir altyap\u0131 ile birle\u015fti\u011finde ger\u00e7ek sonu\u00e7lar \u00fcretir. Bu noktada profesyonel linux hosting \u00e7\u00f6z\u00fcmleri<\/strong><\/a> veya windows hosting \u00e7\u00f6z\u00fcmleri<\/strong><\/a> ile SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 sa\u011flam bir temel \u00fczerine kurabilirsiniz.<\/p>\n\n\n\n

Bir ba\u015fka makalemizde g\u00f6r\u00fc\u015fmek dile\u011fiyle.<\/p>\n\n\n\n

Sayg\u0131lar,<\/p>\n","protected":false},"excerpt":{"rendered":"

Web Sitesi Analizi Nedir? ve Analiz Nas\u0131l Yap\u0131l\u0131r? Dijital d\u00fcnyada online olarak i\u015f yapmak i\u00e7in \u00f6zel bir ilgi alan\u0131 ile s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f internet sitelerine ihtiya\u00e7 duyulur. \u0130nsanlar\u0131n eri\u015fimine a\u00e7\u0131k olan sitelerin belirli bir kalite standard\u0131n\u0131 yakalamas\u0131 gerekir. B\u00f6ylece daha fazla ki\u015fiye ula\u015fmak m\u00fcmk\u00fcn olabilmektedir. Web sitelerin kalitesini art\u0131rmak i\u00e7in web site analiz y\u00f6ntemlerine ba\u015fvurulur. Site Analiz […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,1,31],"tags":[],"class_list":["post-830","post","type-post","status-publish","format-standard","hentry","category-cms","category-genel","category-wordpress"],"yoast_head":"\nWeb Site Analiz Nedir? Nas\u0131l Yap\u0131l\u0131r? - PlusLayer Blog<\/title>\n<meta name=\"description\" content=\"Web Site Analiz Nedir? Nas\u0131l Yap\u0131l\u0131r? hakk\u0131nda bilgiler. 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